Protein Garden — Brand Applications & Visual Systems
A visual system for Protein Garden, extending an existing brand identity across menus, social media, and physical applications with a focus on clarity, consistency, and everyday usability.
The project required working within an established brand identity, with no changes to core logos or marks. The system needed to remain legible across digital and physical formats, scale across different applications, and maintain visual consistency in high-traffic, everyday use.
Client
Protein Garden
DELIVERABLES
Instagram layout system, printed menu design, apparel and uniform applications.
Year
Role
Visual Design, Layout Systems, Art Direction
This image presents an overview of the Protein Garden visual system applied across print, packaging, menus, and social layouts. The focus was on extending an existing brand identity into a flexible system that could adapt across materials, scales, and formats while maintaining visual consistency and clarity.
The menu design demonstrates how the visual system performs under information-heavy conditions. Emphasis was placed on typographic hierarchy, spacing, and scanability, ensuring clarity across categories while preserving the brand’s expressive tone and consistency with other applications.
This image demonstrates how the Protein Garden identity translates across apparel through controlled variation. Consistent placement, scale, and hierarchy were established to ensure the system remained recognizable across different colorways while accommodating production and material constraints.
This image explores a more expressive application of the Protein Garden identity, combining photography, typography, and brand marks in a restrained editorial composition. The goal was to extend the system beyond functional layouts while maintaining clarity, balance, and recognizability within a softer, atmospheric context.