Krêma Supply — Creative Direction & Brand Systems
Creative Director & Visual Designer — owned the visual identity and creative direction of Krêma Supply, defining and executing brand systems across apparel, digital platforms, campaigns, and physical touchpoints over an 18-month period.
The work was developed within the constraints of a growing independent brand, requiring the creative system to scale across products, campaigns, and platforms while remaining production-ready and commercially viable. This involved rapid iteration, supplier and production considerations, and maintaining a consistent brand voice across evolving drops, timelines, and channels.
Client
Krêma Supply
DELIVERABLES
End-to-end creative direction and brand system development, including apparel design systems, campaign concepts and execution, photoshoot art direction, e-commerce UX/UI and Shopify implementation, product presentation frameworks, social content systems, posters, packaging, and physical brand ephemera.
Year
Role
Creative Director / Visual Designer
I led the creative direction and end-to-end design of Krêma’s product systems across apparel and accessories, defining a cohesive visual language that could scale across multiple categories, production methods, and seasonal drops. This included establishing graphic systems, material treatments, and design constraints that ensured long-term consistency while allowing variation and experimentation.
I directed campaign visuals and photoshoots, translating Krêma’s brand identity into a consistent visual narrative across locations, models, and formats. I defined the tone, mood, and compositional language while working within real production constraints, ensuring the brand remained recognizable and cohesive across launches, content cycles, and promotional moments.
I designed, built, and continuously maintained Krêma’s digital storefront, translating brand systems and campaign visuals into a functional e-commerce experience. I was responsible for layout hierarchy, product presentation, responsive behavior, and content updates across desktop and mobile, ensuring the site supported both brand storytelling and conversion while remaining scalable within Shopify.
I directed and designed Krêma Supply’s ongoing social content system, establishing a flexible framework for product releases, campaign announcements, photography, and typographic messaging. The system was designed to evolve over time while maintaining brand recognition, pacing, and visual coherence across drops and community-driven moments.